Maynard's Most Wanted

Today's blog post is about Maynard's Candy.

Maynard’s is a brand of candy that is made by Cadbury. Maynard’s has many different types of candies ranging from chewy to sweet to sour. Their brand mission is to “inspire the child in all of us to chews to smile”.

I chose Maynard’s because I have noticed an interesting advertising/contest that is going on right now. The contest is called “Maynard’s most wanted”. The posters show one of may nards most popular candies such as Swedish berries, gummy bears, sour patch kids, fuzzy peaches and cherry bombs.

Each advertisement shows one of the characters. Each of their names has something to do with what kind of candy they are. Their names are “the Swede”-for Swedish berries, “biggie bear”-for gummy bears, “sour face”-for sour patch kids, “fuzzy Malone”-for fuzzy peaches and “jerry bomb”-for cherry bombs.

The contest is to find all five of maynards most wanted, take a photo of it with your phone and you could win a $25,000 reward.

This campaign is obviously aimed towards a younger demographic because it is surrounded by technology. As you must find the five maynards (they are located on buses, bus shelters and in daily newspapers (metro).) Then you take a photo of it. If you find all five maynards you could win $25,000.

This is a very commuter oriented campaign because of where the ads. are located. You can also enter on facebook by “liking” Maynard’s Canada on facebook.

I wanted to post about this campaign because I find it very interesting. Brand Positioning.