I know that this has been around for a while, but Dora the explorer has gotten a makeover. Sure, it was longtime coming, she did have to grow up but some people find her makeover offensive.
Dora 1.0 was average looking, she had a short bob cut, a pink tee-shirt, a backpack, shorts and a pair of running shoes. Dora 2.0 is much older looking, she looks about 12-13.. and is way more stylish. She is wearing leggings, flat shoes and a tunic shirt. She also has long hair and appears to be wearing minimal makeup.
The audience for Dora is young children ages 3-9. Dora 2.0 looks like she is around 12-13 years old.
Why change the brand character when the audience stays the same?
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